Al Sharpton and Dom Imus: Together at last in a new chocolate ad?


(A marriage made in black & white cocolate Heaven…?)

As a rule, the words ‘calculus’ and ‘mouth-watering’ go together like Al Sharpton’s horse and Dom Imus’s carriage – and yet, rules, like math problems, are there to be broken – which leads us to a fascinating little story from the ever-entertaining world of science.

As advertising slogans go, ‘At least it doesn’t make you thick’, may lack a certain je ne sais quoi. Still, if you consider the product it would be trying to sell, it could just do the business:

“Chocolate could improve the brain’s ability to do maths,
a new study suggests. Mental arithmetic became easier after volunteers had been given large amounts of compounds found in chocolate, called flavanols, in a hot cocoa drink.

They were also less likely to feel tired or mentally drained, the findings, presented at the British Psychological Society annual conference in Brighton show. The findings suggest students who binge on chocolate when revising for exams may gain a real benefit from doing so.”

Yes, marketing chocolate has never been easier – and the next ad campaign could even use a certain old song, made popular by the movie Pulp Fiction:

“Countin’ flowers on the wall
That don’t bother me at all
Playin’ solitaire till dawn with a deck of fifty-one
Eating chocolate bars and doing complex calculus…”

Oh, happy days…

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